Charles Cadbury

Some thoughts from our head of UK Russ Wilson on the use of AI in B2B (and other research). Would love to get other feedback including from Evidenza if you'd care to comment :) Thanks Russ. #mrx #insight

2

I spoke to someone the other day who’s been wanting to start a podcast for years, but never did, and now thinks it is too late because the market is saturated. That was news to me 🤔 Last time a checked, Netflix is still making TV shows, Pixar is still making movies, and Ronaldo just started a YouTube channel DESPITE there already being a ton of movies, tv shows, and YouTube channels. 🎙️Podcasting is no different If you have value to share… If you can come up with an interesting concept… If you can be 100% authentic in front of the camera… Then you have the ingredients to make a really solid podcast that captures your target markets attention, builds your brand, and generates leads from now until the end of eternity 🤑 Register for The Content Store’s online workshop on podcasting to learn more about how you can begin your podcast journey.

11

Last week at Substrakt we launched our first Cultural Website Performance Benchmark Report (which you can download via the link in the comments). We looked at the 2023 website traffic data for 76 cultural websites (encompassing over 110 million user sessions). I am doing a couple of webinars over the next two Wednesdays (tomorrow - Weds 8th May at 2pm BST, and next week - Weds 15th May at 11.30am ET / 8.30am PT) to walk through the background to the report, and some of our main findings. Book your place here: https://lnkd.in/eeaHnrun For example, our analysis found that: - On average, mobile devices are now responsible for more than 69% of traffic to cultural websites. However mobile conversion rates are on average 68% lower than desktop traffic. - Cultural homepages are the entry point for just 16% of traffic to cultural websites. - Traffic from email converts at a higher rate than any other source. - Basket abandonment rates on cultural websites are 52% better than other ecommerce sites. - The average value of mobile donations increased by over 70% in 2023. - 'Engagement rates' for cultural websites are 40% lower than other sectors.

22

1 Comment

2024 marked the end of: 🪦 Website investing 🪦 Newsletter-only businesses The focus now is on building real brands with real products and services, where websites are increasingly hosted on Shopify or beehiiv rather than WordPress Newsletter ft. Gael Breton Marc Roca Odys Global, URL 👇

7

4 Comments

Why Your Brand Should Register with the Charity Bits Network Imagine a marketing platform where every dollar you spend elevates your brand and creates a positive social impact. The Charity Bits Network is your gateway to a revolutionary marketplace that combines purpose-driven marketing with unmatched ROI. 1. Amplify Your Reach Through Trusted Advocates The Charity Bits Network partners with influential charities and their dedicated supporters. By aligning with our network, your brand gains access to a ready-made audience that trusts the organizations they support, making your message more impactful and credible. 2. Engage with a Captive Audience Our platform connects your brand directly to engaged supporters passionate about making a difference. These supporters are likelier to choose brands that align with their values, giving you an edge in customer loyalty and brand affinity. 3. Drive Sales with Cause-Driven Incentives Consumers are increasingly drawn to businesses that prioritize social good. By joining the Charity Bits Network, your products will be marketed alongside charitable causes, incentivizing purchases through a seamless integration of shopping and giving. A percentage of every purchase supports the charity, creating a win-win for everyone involved. 4. Real-Time Insights and ROI Our advanced AI-powered analytics deliver actionable insights on consumer behavior, sales performance, and the effectiveness of your campaigns. You'll see exactly how your investment drives sales and creates meaningful connections with your target audience. 5. Expand Your Impact While Growing Your Business Supporting charities isn't just good for your image—it's good for your bottom line. With every purchase tied to a donation, you're not just selling products but building brand loyalty and enhancing your reputation as a socially responsible business. 6. Customized Marketing Opportunities Whether it's cause-specific campaigns or tailored advertising, our network offers flexible solutions to meet your unique needs. Showcase your products through influencer-driven messages, charity-led promotions, and targeted ads that speak directly to your audience. 7. Be Part of a Movement Registering with the Charity Bits Network makes your brand part of a larger, more significant one to redefine commerce. Together, we can create an ecosystem where businesses thrive while making a lasting difference in communities nationwide. Call to Action Take the chance to connect with a purpose-driven audience eager to support brands that make a difference. Register with the Charity Bits Network today and transform your sales into a force for good! Make an Impact. Grow Your Brand. Change Lives.

3

2 Comments

It's just a process that we know how to do. #walking with #Elvis (& #Hector) - thinking thoughts on walks⚡️⚡️ #Innnovation, by nature, is an #experiment into the unknown. We are working with some early-stage innovative businesses on an health tech accelerator West Midlands Health Tech Innovation Accelerator - WMHTIA right now. Talking to some of these businesses and hearing about their journey, we started to recognise that innovation, by it's nature, is an experiment with unknown outcomes. But #marketing #innovation and #innovative #companies isn't experimental. It's a process. As long as you put the correct inputs in. You can anticipate the outputs. So, the #question for innovative companies that want to market their innovation becomes: What marketing company is best placed to help us find the correct inputs to commercialise our innovation? 👇 David & Co. – Book a call, and let's #grow your #innovative #business. If it’s a good fit - we offer guarantees. https://lnkd.in/eKfAdzVQ Josh Moreton Nick Stragnell Alistair Irving Alistair Malins MP Lotter Rupert Lyle Huw Sparkes Amy Deakin Nick Holzherr Richard Parker ProBuild360 Ngen Yap Chris Averill The Technology Supply Chain Miles Tea and Coffee TechWM SuperTech WM Davies Okeowo Charlie Blakemore David Horsfall Prof Gino Martini PhD FRPharmS MBA Jasper Smith Shaa Wasmund MBE David Hollander Gareth Andrew NEWAVX Garland Surgical Ltd Dexter AI Cytecom Holly Health EarSwitch Ademen Ltd Genomate Health Pyrexia Praxium AI MESOX Intelligent Assist Medherant Limited #business #preditory #thinking #customers #growth #business #straightlinethinking #marketing #healthtech #medtech #fintech #lawtech #manufacturing

6

🚩 A Common Post-Funding Pitfall Pumping more money into existing strategies without prioritising the new strategies needed for the next stage of growth. Scaling requires fresh thinking, not just more of the same. Catch the full discussion on the Marketing Trends Podcast: https://lnkd.in/e_JfxnzS #MarketingStrategy #BusinessGrowth #MarketingTrends #ScalingSmarter

6

Ever wonder what hidden landmines might be lurking in a website’s terms and conditions? Think late payment fees, zero liability etc. It's a pain to read them and even more of a pain to mark them up if you do want changes... Now, with First Pass from Wordsmith AI, its easy, just input a link to a set of terms and automatically get: 📑 Risk Analysis – A clear, concise report outlining key issues 📊 Interactive AI Report – Ask questions directly about the terms for instant clarity 📄 Marked-Up Terms right to your email – A Word document with suggested edits, perfect for negotiations or supplier discussions And the best part? It’s completely free. Give it a shot!

103

6 Comments

Impactful insight doesn't always mean doing a fresh research project. Sometimes it's about communicating existing assets differently and re-activating them across a business. Myself, Mark and Judith at EXPLNERS have seen explainer videos become such an effective way to do this - but I'm curious to know what other tools people are using? Drop a comment below 👇

7

Everyone has a website now, so it’s only natural that yours is lost in the ethers, right? Wrong. You CAN stand out from the rest, and it all starts with content that’s rooted in quality. Two blinks ago, in December 2022, Google changed its quality benchmark E-A-T (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). And that extra 'E' makes a pretty big difference. Here’s how you can adhere to these quality standards in your content: 🚀 Experience: Showcase your experience with unique insights, firsthand examples, and proven solutions (not something ChatGPT can generate). 🚀 Expertise: Don’t brag, but demonstrate and share proof of your capabilities, knowledge, and accomplishments (also not something ChatGPT can generate). 🚀 Authoritativeness: This will be largely determined by the volume and quality of your backlinks (something we’d be happy to chat with you about). 🚀 Trustworthiness: Google deems you trustworthy depending on how you perform in terms of Expertise, Experience, and Authoritativeness, but also on whether your site is secure and offers genuine value to users who visit it. If you’re struggling to get to the root of lacklustre site traffic and poor Google ranking, book a discovery call with us to see how we can help: https://lnkd.in/dF8PyZ8C.

6

Looking to invest in something unique and profitable? , we dive into the world of .co.uk domain name investments and why it could be the next big thing for your business or portfolio. 💻💼 Discover how owning a premium .co.uk domain can boost your brand’s credibility, improve SEO, and appreciate in value over time. Whether you're a business owner or an investor, securing the right domain can open up incredible opportunities in the growing digital economy. #domains #socialmediamarketing

22

5 Comments

At the Truth Digital office, we're ready to crush every goal, break every barrier, and make every campaign count 💻 📞 01325 270646 📧 hello@truthdigital.co.uk 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency #digitalmarketingconsultant #digitalmarketingservices #digitalmarketingsolutions #digitalmarketingstrategy

6

While I think we all know who will win the #UKElection, MediaVision used a combination of Metis data, YouGov data and machine learning to predict exactly how much each party will get in terms of share of vote. The recent rise of search demand around Reform is huge and while some will be about more information about a new party does this show the "Trump effect" where people are more likely to search something and tell the polls something else? Would love your perspective on it all. Its another way we are using consumer search data to predict outcomes. #opportunityeverywhere #ukelection #generalelection

7

'The customer experience is the new battleground - it's not about price' - Paul Matthews, CCXP insight6 Sussex & Surrey Watch the full interview with Paul here: https://lnkd.in/dCeExDRK #Brilliantbusinesses

13

5 Comments

Well done Instinct Digital and Cassian Scott Stephen Maynard Great traction for the ambitious growth plans at Instinct Digital - “We are delighted to partner with AlbionVC on the next stage of our journey,” said Cassian Scott, CEO.  “Our prestigious clients are fundamental to our success, along with our partners and team who have enabled Instinct to build a product that has the potential to become the benchmark in investment communications and reporting for investors." see Morningstar Synpulse Marouane Bakhtar #fintech #assetmanagement #assetmanagers #investmentmanagers #wealthmanagement #reporting #investors

16

1 Comment

Search and AI News - Search the web is now part of Chat GPT. To be honest SEO had got a bit stagnant over the last five or so years so I am excited to have this AI evolution to play with 😀. SEO was so much fun from 1999 to 2015 so it is great that we have change coming and a new challange. Interestingly our clients that do well on search engines also perform well in the AI search as well. Do DM me if you want to talk about it and how it may impact your website and thanks for sharing David Foy. #seo #funatwork

14

4 Comments